Natura’s Valentine’s Day announcement, in which two women dance together and kiss, was the subject of several complaints to the Conar. Consumers considered the film “disrespectful” for showing scenes of explicit affection between two same-sex people during prime time with children. The Conar rapporteur was right to Natura, who defended herself by reminding her that the company has long “embraced diversity”.
In her vote – unanimously approved by the members of Conar – the rapporteur recalls that the world has changed. “More difficult than censoring communication is choosing whether we want to contribute to the formation of individuals adapted to the times in which we live, or whether we prefer to create prejudiced individuals who are hurt by the rules of the system,” he wrote.