An unprecedented survey contracted by SKOL beer with IBOPE Intelligence points out that “square” comments, even if done without realizing it, continue to be reproduced daily by Brazilians, although only 17% of the interviewees recognize themselves as prejudiced. The purpose of SKOL is to show how prejudice is still present in the daily life of the country.
Data from the study, conducted in all regions of the country, show that, although 83% of respondents declare themselves to be unprejudiced, 72% have already made some offensive comments. That is, seven out of 10 Brazilians have already said some square phrase.
The research was based on four types of prejudice masked by usual phrases: machismo, LGBTFOBIA, aesthetic and racial. In addition to direct questions about how each individual sees themselves, people were asked if they had heard or said certain phrases such as “Woman has to give herself to respect”, “It may be gay, but you do not need to kiss in public”, “I am not prejudiced, I even have a black friend “,” He is beautiful, but he is chubby “, among others.
It was found that all forms of prejudice are present in the daily life of the Brazilian, being practiced or just witnessed. Machismo is present in the daily lives of 99% of the Brazilians heard. 61% have already spoken some macho comment, even if some do not recognize the prejudice. LGBTFOBIA was cited as the main prejudice among Brazilians who declared themselves to be prejudiced, with a rate of 29%.
Although 45% of Brazilians can perceive prejudice in sentences said or heard in their lives, half of these people say they do not react when they hear a biased comment. When there is a reaction, women are the majority and correspond to 60%. Men, on the other hand, detect less prejudiced comments: 57%.
According to Ricardo Sales, a researcher in diversity at USP, prejudice is naturalized in Brazilian society, “Research warns of the need to talk more about the subject and reflect on attitudes that prevent respect and connection between people in everyday life” , he says.
The types of prejudice are also more evident according to the region. While the phrases that correspond to racial prejudice are most spoken in the South, with 49%, in the North and Central West machismo is stronger, with 67% of phrases linked to the theme being reproduced.
The SKOL DIALOGOS survey was carried out between September 21 and 26, based on personal and domiciliary interviews, elaborated with the most up-to-date databases of the IBGE census and PNAD (National Household Sample Survey). 2002 was heard. The margin of error is two percentage points more or less.
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